How To Write An Inspired Creative Brief: 2nd edition.
Howard is the author of two critically acclaimed textbooks on the creative brief: How To Write An Inspired Creative Brief, 2nd edition, and How To Write A Single-Minded Proposition: Five insights on advertising’s most difficult sentence.
How to Write an Inspired Creative Brief by Howard Ibach. iUniverse, Incorporated, 2009. Paperback. Good. Disclaimer:A copy that has been read, but remains in clean condition. All pages are intact, and the cover is intact. The spine may show signs of wear. Pages can include limited notes and highlighting, and the copy can include previous owner inscriptions.
How To Write An Inspired Creative Brief by Howard Ibach. In my 35 years in the advertising industry I have seen a lot of creative briefs but this is the first time I have had the pleasure of sitting down with someone and acutely hashing it out.
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What An Inspired Creative Brief Looks like Join the BCAMA for a 3.5 hr intensive workshop that will change your thinking about one of the most critical steps to deliver marketing ROI - the creative brief. Led by Howard Ibach, the author of two critically acclaimed books, How To Write A Single-Minded Proposition and How To Write An Inspired Creative Brief, and a former ad agency creative.
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How To Write An Inspired Creative Brief: 2nd edition by Howard Ibach. Ibach Media Group LLC. Paperback. GOOD. Spine creases, wear to binding and pages from reading. May contain limited notes, underlining or highlighting that does affect the text. Possible ex library copy, will have the markings and stickers associated from the library.